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Atlantic City
New Jersey
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Thursday, October 17, 2002

Workshop Offers Business Skills to "Starving Artists"

A "starving artist" need not starve forever. Working artists, designers and crafters can learn how to develop an entrepreneurial approach to their craft through a workshop sponsored by the Atlantic County Office of Cultural & Heritage Affairs on Saturday, October 26 from 10 AM to 5 PM at Atlantic Cape Community College. The workshop will be conducted by Libby Platus, a self-described "Johanna Appleseed" of arts information and a nationally recognized art consultant. Platus has led more than 800 seminars worldwide, offering artists access to information and strategies for enhancing careers and visibility.

"Most artists want to do their work and ignore the business side of art," Platus said. "But no matter how artistic and creative the person, they need to know how to sell themselves and their work for financial survival. I teach them that financial freedom is possible and that getting there can be interesting and satisfying."

"Business skills are an integral part of the art market. We are pleased to be able to offer valuable business training to the artists and craftspeople of our community," said County Executive Dennis Levinson.

Workshop topics will include goal setting, image, attitude, identifying customers and sales outlets, developing promotional materials, marketing strategies and publicity. Artists are encouraged to bring examples of their work to discuss pricing.

The workshop will take place in room J-202, J Building, Atlantic Cape Community College, 5100 Black Horse Pike, Mays Landing. Participants are asked to bring their own lunch. Space is limited. Participants must register by noon on October 25, 2002 by calling 609-343-2229.

The workshop is a Local Arts Development Project of the Atlantic County Office of Cultural and Heritage Affairs. Funding has been provided by the NJ State Council on the Arts, Dept. of State, a partner Agency of the National Endowment of the Arts.

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